A Look Back at Clean Show 2025: Top 5 Conversations
12th September 2025

Four days, countless booths, and one big takeaway: the laundry and dry cleaning industry is evolving faster than ever. At Clean Show 2025 in Orlando, the buzz wasn’t just about the newest tech on display — it was about the conversations happening in the aisles and between demo sessions.
From AI and automation to smarter integrations and the future of laundry, Clean Show 2025 sparked valuable discussions about where the industry is headed — and how business owners can get the most out of CleanCloud today and tomorrow. We walked the floor, connected with both new and familiar faces, and came away with five conversations that truly stood out - here are our key takeaways.
1. AI Moves From Buzzword to Business Tool
AI was one of the most talked-about topics on the floor, with many conversations focused on how it can help businesses operate more efficiently.
One feature that sparked a lot of interest was CleanCloud’s new AI Agent. This tool can be embedded directly onto a store’s website, allowing visitors to ask questions about services, hours, or parking availability— and receive instant, automated responses powered by AI. For operators, that means fewer missed inquiries, quicker customer service, and a better first impression online. As the owner, you decide what the AI says — and you can update those responses at any time.
It’s clear that businesses are increasingly ready to introduce AI, and CleanCloud’s AI Agent demonstrated how technology can ease staff workloads and drive growth without extra effort.
2. Automation Without Losing the Human Touch
Sticking with the theme of technology, another common topic was how businesses can harness automation without losing the personal service that keeps customers coming back. Many operators shared that while they’re eager to save time and reduce repetitive tasks, they don’t want technology to make their business feel “cold” or impersonal.
That’s where CleanCloud’s Automated Flows really resonated. The tool lets owners set up campaigns that run in the background — from welcoming new customers with a friendly message, to sending reminders, to rewarding loyal visitors. Because the flows are customizable, businesses can make sure their outreach feels personal, timely, and aligned with their brand voice and design. Businesses can also send automated push notifications and SMS updates to keep customers informed about their order status — for example, when it’s ready for collection.
The result? Operators get the best of both worlds: the efficiency of automation paired with genuine customer connection. Instead of replacing the human touch, automation in CleanCloud helps improve it, so customers feel valued while staff continue delivering great in-store experiences.
3. CleanCounter Sparks Excitement
Everyone who visited our booth quickly noticed the powerful new CleanCounters on display. Operators and attendees were excited to see how this hardware can simplify daily operations, bringing orders, payments, and customers together in one smooth, all-in-one experience.
Built for the counter and designed for the pace of a busy day, CleanCounter puts CleanCloud right at your fingertips — no cables, no clutter, no extra hardware. Staff can tap, swipe, and get things done instantly, while customers enjoy a simple, intuitive experience from day one.
Attendees loved how CleanCounter makes it easy to show customers exactly what they’re paying for in real time, speeding up checkouts and building trust. Features like secure instant signatures for delicate items and the ability to promote offers, upsell services, or advertise your app right from the customer-facing screen make it a tool that enhances both efficiency and engagement.
For operators, the appeal went beyond convenience — it’s about improving the customer experience and giving that extra boost for front-of-house operations. To learn more about CleanCounter, head to our website.
4. From Payroll to Payments, the All-in-One Approach Wins
Running a laundry business is more than just thinking about the workflow of an order, you also need to think about your staff, customer experience, revenue and so much more. Because of this, some owners face the challenge of juggling multiple disconnected systems while trying to keep their business running smoothly.
That’s why CleanCloud’s all-in-one platform caught so much attention. With tools like CleanCloud Payroll and Pay built directly into the system, owners no longer need to juggle separate platforms or worry about gaps in their workflow. Payroll processing and taking payments — whether online or in-store — work seamlessly, all accessible in one place.
And it goes beyond payments. Integrations with pickup and delivery services like Uber, along with machine integrations such as Fascard and Laundrycard, mean operators can manage every part of their business from a single hub. The key takeaway here is that people don’t just want integrations, they want them built in. By offering payroll, payments, and daily operations in one place, we can help laundries and dry cleaners spend less time on admin and dedicate more time to focus on business growth.
5. Preparing For the Future of Laundry
The conversations at Clean Show 2025 all pointed back to one point: the industry is moving fast, and businesses are ready to adapt. From AI and automation to all-in-one platforms and smarter hardware, the future of laundry isn’t a distant vision — it’s unfolding right now.
What stood out most was the optimism. Businesses aren’t just curious about new technology; they’re ready to embrace it if it helps them grow, serve customers better, and simplify the way they manage their operations. At CleanCloud, we’re excited to be part of that journey. Whether it’s through AI-powered tools, automated flows, or smarter solutions like CleanCounter, our goal is to give laundries and dry cleaners the tools they need to stay ahead of the curve. The future of laundry is smarter, more connected, and more customer-focused than ever, and we’re already excited to see everyone again at the next Clean Show!
To find out more about CleanCloud, visit our website or, you can sign up to a free trial.