As a business owner, having a website and an online presence is one of the most important elements to drive success for modern laundromats. For those who are just starting out in the laundry industry, it’s key to know which features are essential for a laundromat website. Think of this from a customer's perspective: When looking online for a laundry facility, potential customers want to know the laundry services being offered, whether they’re affordable, and what the opening times are. But, having all these key details is just the start. You also need to think about convenience.
Many websites now offer an online scheduling system where laundry customers can get their clothes picked up and dropped off at a time that works for them. In this blog, we’ve created a list of the top 10 features that every laundromat website should own to be effective. At CleanCloud, we’ve built our own website builder tool, available for any laundromat owners who would like to build their own online presence. To help provide a clear understanding, all features listed below are available within our website builder.
Service Information
One of the first priorities for a laundromat website is having a clear list of the services that you offer. This may include offerings such as wash-and-fold, dry cleaning or even pickup and delivery. Along with each service, add a description to emphasize its value to customers such as quick turnaround times or the use of premium products. This may also be a good place to include extra amenities such as vending machines or supplies for purchase. Potential customers like to know exactly what to expect when they are looking to use your business. An alternative way to list service information is by dedicating separate pages for each service. Having different pages makes it easy for users to navigate, and you can use the space on each page to go into more detail, including pricing and any special offers.
User-Friendly Experience
Having a user-friendly experience for your website is an important step. It’s essential to make sure users can easily navigate your site on both laptop and mobile by building clean and organized pages which provide clear information about the business. It’s important to think about your branding and consider easy-to-read fonts and text size. With our website builder, you can customize each page to align with your brand by choosing specific color codes and editing text to match your tone of voice. When a customer has a good user experience with your website, it leaves a positive first impression and builds confidence in visiting your physical store.
Online Booking System
Convenience is key, and this is where embedding an online booking system comes into play. If you offer pickup and delivery, customers can visit your website and schedule a time slot for their P&D order using your booking tool. It’s a great way for customers to save time, removing the need to visit your store in person by scheduling their order in just a few clicks. Having this type of accessibility for customers helps your business stand out in the market, as potential customers would rather choose a service which requires less input on their end. With our website builder, you can easily embed CleanCloud’s booking tool onto any desired page in your website, accepting online orders in an instant.
Pricing & Product List
To build transparency with your customers, create a space or a page on your website where you can display product and pricing lists. Here, you’ll provide a basic pricing overview of the cost for each service you offer including the likes of alterations or the price for same-day delivery. You may also provide variable pricing based on the quality of service, garment type and material. By providing this information upfront, your customers will know ahead of time how much they are expected to pay with a clear understanding of what is being offered.
Customer Reviews
One of the most effective ways to build credibility for your laundry business is by showcasing top customer reviews on your website. Showing positive reviews and proof of good customer experience from the public will reassure potential clients on the quality of your services, making them choose your business over others. With CleanCloud’s website builder, you can add reviews to your site by displaying them in a row along the page, allowing users to easily scroll through each comment. Each review can also feature a 5-star rating, further highlighting the positive feedback. We suggest setting up your own Google My Business page, it’s a great online space for customers to find out information about your business, and it also allows people to post feedback about their experience using your services.
To learn more about Google My Business, head over to our blog page.
Contact Details
Providing clear contact details on your website makes it easy for customers to reach out if they have any queries. This information will include the business phone number, opening times, email address and physical address so people can locate the store. You can also include a contact form for those who would rather submit a query online. Adding a map using integrations such as Google Maps to your contact detail page is an extra feature that you can include to help potential customers spot where your store is located. Due to the increasing amount of people using online platforms day to day, here would be a good place to also link any social media accounts such as Facebook or Instagram, so people can learn more about you and even reach out through direct messaging.
SEO Optimized
In order to boost visibility and rank towards the top of search engine results, it’s important to make sure your website is SEO optimized. When you create a site with CleanCloud’s builder tool, you can integrate descriptions, relevant keywords and meta-tags to help different search engines like Google recognize your website. As an extra touch to help with SEO, your site will also get at least one backlink from us which signals to search engines that your site is trusted. Climbing to the top of search engine rankings will attract more people to your laundromat website, as they won’t need to scroll far to find you - so this is quite an essential step!
Frequently Asked Questions
Most businesses will include an FAQ section on their website as a space for people to find answers to commonly asked questions. By including this, it means customers can find what they are looking for without having to reach out to you directly. Some of the questions for a laundromat website may cover topics such as opening times, service types, pricing and any policy queries for issues like damage to clothing. With our website builder tool, you can include questions which are visually appealing using a dropdown format so a customer can click on a question to then reveal the answer.
Discounts & Promotions
One way to attract new laundromat customers and encourage repeat business is by offering promotions and exclusive offers on your website. For example, you could create a one time offer for first-time customers or, set up seasonal promotions for everyone such as half price on winter clothing. Many business owners display these on the homepage as it’s the most effective placement, it captures a visitor's attention straight away. Using our website builder, you can create colorful banners to promote offers on any page, adjusting the text to deliver the discounts effectively.
Eye-Catching Design
All of the features listed above are essential for a successful laundromat website, but this final point is one not to be missed. It’s key that your site is visually appealing so that it draws potential customers in and captures their attention to encourage users to explore further. When you create a laundromat website with CleanCloud, you have full creative control over the design of every page. One exciting tool available to you is the ability to use AI to generate high-quality images. Simply type in a description of an image that you’d like such as a pile of clothes in a laundry basket or a row of drying machines. Combined with images and fresh content, you should also consider fonts, text size, color scheme and page layout. Having all of these elements in sync will help you create an eye-catching design.
Having an online presence with a laundromat website is key to success. By including these 10 must-have elements such as customer reviews and an online booking tool, you can create an engaging space for both potential customers and existing ones. Combined with CleanCloud’s website booking tool, you can create a site which reflects your brand using all the tools you need.
To learn more about CleanCloud, head over to our website.