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5 Metrics Every Laundromat Owner Should Track to Boost Profits

9th July 2025

To run a successful laundromat, you need to make smart decisions – and smart decisions start with the right data. Whether you're managing a single store or operating multiple locations, tracking performance shouldn't feel overwhelming. With CleanCloud, all your key business metrics are kept within one dashboard—updated in real time and easy to understand so you can track data like revenue figures, customer insights, machine activity and more. 

Let’s break down the 5 most important metrics every laundromat or dry-cleaning business owner should track regularly, and how CleanCloud helps you stay ahead.

1. Business Revenue

Revenue is the most fundamental indicator of your business’s financial health—but not all revenue metrics are created equal. Many laundromat owners make the mistake of focusing only on sales volume (which includes unpaid or pending orders), but what really matters is the money that’s already in your pocket.

CleanCloud’s Revenue page gives you a real-time view of all collected income—broken down by payment method (card, cash, cheque, etc.)—so you can make more accurate, informed decisions without guesswork. For example, if 80% of your revenue comes from card payments, you might consider offering contactless options or even installing a card-only POS system to speed things up.

2. Unpaid Orders

Unpaid orders can damage your revenue. They can pile up quietly, affecting your cash flow and giving you a false sense of financial stability.

With CleanCloud’s Unpaid section, you can view a detailed report of all outstanding balances. You can filter by payment stage, service type, or customer to quickly spot problem areas and take action. 

3. Customer Activity & Trends

It’s easier to keep a customer than to find a new one. That’s why tracking customer activity is essential for any laundromat or dry-cleaning business looking to build steady, repeat revenue.

CleanCloud’s Customer section gives you instant insight into the overall health of your customer base. You can quickly see which customers are active, who hasn’t ordered recently, and take a closer look into their order history through their CRM profiles. Having access to this information allows you to tailor your marketing efforts—whether that’s re-engaging customers who haven’t visited in 30 days with a captivating email campaign using our automated flows tool, or targeting high-spending regulars with promotions for new services.

4. Top Selling Items & Sections

To maximize your laundromat’s profitability, it’s important to understand which services or products generate the most sales. Within our Top Selling Items report, you gain access to a clear snapshot of your top 30 performing items, so you can find out which items your customers value the most and bring in the most revenue. With the Top Selling Sections report, you can see which broader parts of your business (e.g. Wash & Fold or Dry Cleaning) are generating the most sales. This helps guide strategic decisions across staffing, marketing, and pricing.

5. Popular Times

Do you know exactly when your store is busiest? Is there a specific time in the day when more customers stop by to clean their laundry? CleanCloud’s Popular Times metric shows you the specific hours and days when customers place the most orders, giving you the data you need to run a more profitable operation. This type of data helps you manage your schedule better. By aligning staffing with peak demand, you can reduce wait times, avoid employee burnout, and improve customer experience during your busiest hours. On the other hand, knowing when things slow down means that you can plan tasks like machine maintenance, supply restocking, and deep cleans when the store is quieter, minimizing disruption.

In the laundry and dry cleaning industry, small tweaks based on the right data can lead to big results. Whether it’s identifying your busiest hours, knowing which services bring in the most revenue, or re-engaging quiet customers, tracking these five key metrics puts you in control of your growth.

With CleanCloud, you don’t need to rely on guesswork. Our all-in-one platform gives you access to real-time insights that help you run your business smarter.

Ready to take your laundromat to the next level?

Start your 14-day free trial of CleanCloud today and discover how easy it is to track what matters—and grow with confidence.


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