It’s been a tough couple of months for small businesses, as many laundromat owners well know. In uncertain economic times, it’s tempting to pull back on investing in growth in order to take a prudent approach to business. To a degree this makes sense. It’s important to make sure that any equipment or systems purchased over the next few months are going to pay off long term. However, while it may seem sensible to hold back on spending, ironically, now is actually the best time to invest in a point-of-sale (POS) system for your operations.
Why? Because with a laundromat point of sale like CleanCloud, you can streamline your operations and cut down on any unnecessary spend, you can attract new customers through strategic marketing and you can incentivize existing customers to continue to use your services through targeted loyalty programs and rewards. Read on to discover why now is the best time to purchase a specialized software solution for your business.
Attract Customers with Marketing
The laundry industry is getting ever more competitive. Customers have more choice and are more discerning than they were five years ago. Which is why it’s more important than ever to have a point-of-sale system that will help you attract new customers, and stay top of mind with existing customers. As a CleanCloud customer, you can access a suite of advanced features and marketing tools to help you better communicate with your customers. These include built-in email marketing and SMS tools which can be used to send out promotions to encourage additional orders, such as 25% off pickup and delivery. You can also create loyalty programs which reward your customers for their ongoing custom, and incentivize additional orders.
If you are looking for a more sophisticated approach to email marketing, our automated flows tool can help you scale. Create email campaigns targeted towards specific segments of your customer base, such as a promo code only available to customers who have signed up within the last 7 days. And the best part? You don’t need to be a marketing pro, all of our features are intuitive, easy to use and built into the CleanCloud system, meaning no need for additional complicated (and expensive) software.
Less Stress By Saving Time
Being a laundromat owner is hard work, you wear many hats and the pressure to keep things running smoothly, to track every order, stay in touch with customers and manage staff can be a lot to manage. This is another way in which a specialized POS software like CleanCloud can help you run your laundromat business or dry cleaners. Reduce the amount of time spent on tasks with simple automation. Easily create and track orders in one place, quickly updating the status of each load of laundry as it moves through different stages of the cleaning process including the type of machine and cycle that is being used. No need for pen and paper or complicated workflows, everything is managed in one place.
With a generic POS software, or pen and paper, it can be tricky to understand business performance without an effective, and integrated way, to track data. With CleanCloud, you can view and export reports for all the important aspects of your business such as sales, revenue, staff performance, cash ups and much more. So rather than spending hours analyzing and collating various data points, you can just login to the point of sale and find the data you need in the metrics tab.
Stay Ahead of The Competition
To retain the amount of people visiting your store and keep up your cash flow, it’s important to adapt to customer preferences. What’s most important to customers now is convenience and having a service which is flexible to their lifestyle, that means being able to quickly have their laundry cleaned. With CleanCloud as your laundromat software, we’ll help you stay ahead of the game with features that your customers will love. We also add new updates to our system every month, keeping your tools fresh and in the loop.
If convenience is what you’re looking to offer, then providing a pick up and delivery service is a must and CleanCloud has everything you need. With CleanCloud’s booking tool, your customers can easily place orders via online scheduling using your website. They can also book a P&D order on the CleanCloud app giving them full control over how to place their orders.
In addition to a booking tool and app, you’ll get access to a dedicated driver app where your team of drivers can keep track of orders and follow routes in specific zones using our route optimization tool which makes it easy for you and your employees to handle all of your deliveries. Plus, you can keep your customer updated every step of the way with automatic order updates. Our laundromat POS is built to be the best system for not just business owners, but for the customers as well.
Finally, CleanCloud makes processing payments easier than ever for your laundry business with payment integrations including CleanCloud Pay, allowing online payments, contactless cards or mobile payments using connections like Apple Pay.
Laundromats and Dry Cleaners face significant headwinds, but that’s often when strategic investment is most critical. In order to survive, and not fall behind the competition, it’s imperative to invest in a laundromat POS, designed for business growth. Purchasing CleanCloud isn’t just about having a new system, it’s about making business management easier, giving you back time and creating a memorable experience for you and your customer base. With marketing tools to help you stay top of mind, and automated features that remove manual, time consuming tasks, CleanCloud gives you everything to successfully run your business in challenging times.
To find out more about CleanCloud and our cloud-based software, head over to our website.