Devonn Vidal is the Founder and CEO of Sneakky Klean, a sneaker care and repair business based in Miami. Since launching in September 2019, Sneakky Klean has filled a market gap by offering top-tier footwear cleaning and restoration services. In this case study, Devonn shares his journey in the sneaker care industry, the essential CleanCloud features that keep his business running smoothly, and how our Grow package has helped drive success.
Tell us a bit about your business.
I’m Devonn, Founder and CEO of Sneakky Klean in Miami, Florida. Sneakky Klean is a premium sneaker cleaning service which offers convenient solutions to help keep footwear looking fresh and pristine. Using expert techniques and top-tier products to restore sneakers back to their original condition, making sure they look good as new. Convenience is super important, which is why our services are available through multiple channels—whether a customer would prefer to drop off their sneakers at one of our retail locations or they’d like to use our mobile app to schedule pickup and delivery right from their doorstep.
Before using CleanCloud, how did you stay in touch with your customers?
Before switching to CleanCloud, we would rely on multiple different systems and programs for our CRM, which was not only expensive and time-consuming but also required us to juggle different platforms. Worse yet, none of these platforms would communicate with each other, making it impossible to create a centralized dashboard where I could track all key metrics. CleanCloud solved all of these problems, everything I need is now in one place.
How has CleanCloud supported you in finding a solution to this problem?
CleanCloud proved itself to be the ultimate solution for our business, thanks to its powerful platform and suite of features. From customer bookings and smart route optimization to dynamic marketing tools and a customizable website, CleanCloud covers every aspect of our operations. The all-in-one approach has not only saved us time but has also allowed us to achieve a level of efficiency that we couldn’t have reached with multiple disjointed systems. Growing and managing Sneakky Klean has never been easier.
What measurable impact has CleanCloud had on your business?
The marketing tools CleanCloud offers has been a game-changer for our business, helping us stay connected to our customers, keeping our brand top of mind. The built in loyalty and referral programs help encourage repeat business and word of mouth recommendations, further strengthening customer relationships. Among all the features, I’d say the ability to send automated emails and texts has made the biggest impact.
These emails will often include tricks and tips about shoe care and cleaning, links to our website so people can find out more information about our services, and useful articles or blogs. We also send emails to targeted segments of our customer base depending on set triggers and rules. For instance, if a customer has signed up but they have yet to place an order, we’ll reach out to them offering an incentive such as free consultation.
Have any tools from CleanCloud surprised you by becoming essential to your business?
Our custom-branded app, SNKY, has shown to be more than just a cool feature, it’s been a valuable tool for our customer experience. Our clients love to have a place on their phones where they can track loyalty points, monitor the status of their orders and have their own personalized space within the company, it’s like their own little corner in our organization. It’s also awesome to see customers actively using our app, it’s very rewarding!
How has CleanCloud’s Grow Package delivered ROI for your business?
CleanCloud’s Grow plan has delivered a significant return on investment, offering a lot more value than the previous platforms we used. As a business owner, time is super important and I value anything that saves me both time and money, CleanCloud does both of these things. Promo codes and being able to track coupons is invaluable, allowing me to measure how effective our marketing efforts are, and we can quickly adjust our strategies to make the most success.