Utilising Your Local Area
A key way to distinguish yourselves from the new large players in this industry (such as Laundrapp) is to be the key figure in your local area. There are a number of ways to do this through marketing, from using local resources to making strategic partnerships.
Having partnerships with other businesses in the area is a great way to informally market yourself. Reach out to barbers, local stores etc. to establish referral relationships. Through this, you can help establish a stronger client base as people are referred to you by people they trust. Establishing these relationships can be key to entrenching you in your local area and establishing good connections. Another way to increase your businesses reach in your local area can be using local business directories. The more places you can push your business locally, the greater your overall reach to potential customers.
A third and generally good way of marketing your business in your local area can be buying ad space in local magazines and publications. Whether it is a school magazine or local town journal, advertising in community publications can be a good way of targeting your customer base. This works especially well if you offer a pickup and delivery service, you can push your app and website here for people to book in with you. These are just a few examples of marketing to your local area, there are many other ways that you can potentially look into to advertise your business.
Another option to market your business is by attempting to advertise to customers directly, rather than through indirect local ads. This can be done by increasing your brand visibility, utilising discounts and more options.
The first and usually most effective way to target customers directly is through networking. Use your current customers to refer your business to their friends and family, people respond well to recommendations from friends. Therefore, you are likely to get a high response rate for this method. The best way to market to current customers networks is by incentivising them with discounts and/or credit to their account for each friend they sign up. Just like Uber providing you and a friend with credit for getting someone to join, you can grow your business by doing something similar.
Another key way to directly target marketing efforts to your customers is to become more brand visible. By putting your logo and information in as many places as your customers can see they will be likely to use your business. If you are running a pickup and delivery service this can be in the branding on the vans you use, or the packaging you use to give back garments to your customers.
Overall, using a combination of different marketing strategies is more likely to yield better results.
Now more than ever, using online marketing to advertise your business can yield the best results. This is especially true when running a pickup and delivery service, as customers can quickly book in with you and place orders. There are a number of ways to utilise online marketing, from Social Media to email marketing.
Starting with email marketing, with CleanCloud we are integrated with MailChimp. The MailChimp platform allows you to update customers about offers, interact with people who have not used you recently and push for them to use your services. Furthermore, with CleanCloud you can specifically export customers with no recent orders in the metrics section, from this you can retarget customers and increase your business this way. For more information on how MailChimp can help you market your business look here. > MailChimp
Beyond email marketing, you can look to utilise local boards and reviews in order to increase your business profile. These days having a google store page and a Yelp page is a standard across most businesses, especially drycleaners and laundries. If you are not present in this way or have bad reviews your business can be severely hit by customers searching for you. Luckily through these platforms, you can market your business and push for better reviews from your current customers. This is not an expensive way of marketing but is vital in providing your business with legitimacy and attracting new customers.
A third way of marketing your drycleaning or laundry business online is through Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). In this industry especially, customers new to your area or looking for your services are likely to google looking for where to go. If you effectively utilise PPC and SEO you will be able to distinguish yourself from your competitors and win over new customers. For more info on this, do look at our blog post on PPC. >Google Ads
Finally, utilising social media can be an effective way of targeting your ideal customers in your area and marketing your services to them. Using effective facebook ads tailored to your area and target demographic can be a cost-effective way of reaching those who are looking to use your services. We suggest pushing people either to your website or if you have a pickup and delivery service, to there directly. For more information on social media marketing look here. >Facebook Marketing
We have now upgraded our Reviews Module into a new powerful tool called Marketing Pro.
You will now be able to create automated marketing rules that run in the background and help to grow your business whilst you sleep! Now you can automatically target customers that haven't ordered from you recently. For example you can send a special offer on someone's birthday or target customers on a specific delivery route. The best part is that if you are already using our reviews module then you are getting this extra functionality at no extra cost and your account has already been updated.
If you would like to learn more or to upgrade please contact us here > https://cleancloudapp.com/contact
As always if you want to see what other exciting updates have landed click here > https://cleancloudapp.com/updates
Marketing is essential in growing and maintaining your Laundry/Dry Cleaning business. With the rise of social media and the tools provided by the internet, there is no excuse not to be marketing your business. You can decide to use one or a few of the options below to help market your business. By following the steps laid out ahead, you will find that even a small amount of marketing will benefit your business.
Overall, the most effective way to market your laundry or dry cleaning business will usually be from a number of methods above. If you wanted to discuss any of the strategies we have laid out to contact us below. Alternatively, to see how CleanCloud can help your business, start a trial at the link below.