The winter holiday season is here, and it’s a busy period for people with work, family gatherings and seasonal events. Because of this, it’s very easy for the usual day-to-day tasks to slip such as sorting laundry. People will be looking for a quick and convenient way to clean their clothing, so now is the perfect time for laundry service advertising. This will boost the visibility of your business in the laundry industry, attract new customers and help your services stand out amongst others. In this blog, we will be covering the ins and outs of laundry service advertising, why it’s so valuable and sharing marketing techniques that will benefit your business during the holiday season.
Importance of Holiday Marketing
The holidays are one of the most competitive times for businesses, and laundromats and dry cleaners are no exception. With very little free time to wash and dry laundry at home, an opportunity to lend a helping hand awaits for business owners. Marketing and promoting your laundry services is essential during these busy months as it helps your business stand out amongst others, making it easier for potential customers to find you. You can also attract new customers to your business, contributing towards an increase in revenue that will give you an extra boost as you head into the new year. Laundry service advertising, when done correctly, is also a great way to build brand awareness, putting your name out there to a wider audience using tools such as social media and physical flyers.
Let’s take a look at one of the most common methods of laundry service advertising - ideal for the winter season.
Seasonal Discounts and Promotions
Offering festive deals and special discounts will help create a sense of urgency around making the most of your laundry service while the winter season is here. Let’s take a look at some promotional ideas to get you started:
Limited-Time Discounts
We all love a discount, so why not offer a percentage off of orders during December or between specific dates? For first-time customers, you could even create a slightly larger discount to encourage them to place their first order such as 15% off for those who place an order before December 31st.
Referrals
Create a referral scheme for your laundromat business where customers can refer their family or friends to use your services in return for credit which they can spend online or in-store. To make this more holiday specific, the amount of credits offered could be higher than what would normally be earned.
Holiday Packages
Setting up a bundle for different services such as dry cleaning or wash-and-fold are great for the holiday’s. For instance, you could create a package specifically for families where multiple loads of laundry can be cleaned at a reduced price. Or, create a bundle for coats and jumpers which can be cleaned at a low price while still fitting with the theme of winter.
Gift Cards
Gift cards, an underrated but great method for laundry service advertising. It’s an ideal solution for those looking for a thoughtful gift for a friend or family member and it also brings in more revenue for your laundry business. Customers can choose how much money they would like to add on a gift card, but during the holidays, you can include this in with a special promotion. For example, buy a $40 gift card and offer an extra $10 off free when it’s spent in the store. For advertising, you can promote your gift cards on your website, in-store and across your social media platforms to attract more clients.
Social Media
Over 80% of the world’s population uses social media which is why it’s such an important tool when it comes to laundry service advertising. With holiday-themed campaigns and consistent engagement on platforms like Facebook and Instagram, you can drive more foot traffic to your business. Let’s take a look at some ideas for social media marketing.
Video Content
On a weekly basis, over 90% of social media users will watch and engage with video content as they are quick and easy to view when scrolling through posts. For a laundry business, you could create a video talking about the offers that you are currently running for the holidays to encourage people to use your services. Some other ideas include a walkthrough of the types of laundry services that you offer, or a behind the scenes of your team working during a busy day, providing good customer service.
Social Media Promotions
Offer a special deal only for those who are following you on social media. For instance, many businesses like to offer a discount for those who follow their account and share a specific post. This is a great way to encourage engagement but also build on your social media following and presence. For a laundry business, you could give new followers 15% off of their first order when they visit your store before the end of the year, helping to expand your current customer base.You should also use social media to promote other offers that fit for key shopping dates such as Black Friday and Cyber Monday. It’s a time where people are actively looking for discounts on shopping and services, so then is the best time to get a social media campaign on the go and get your name out there!
Giveaways
Create a contest online where people participate in a challenge or share an image with a specific hashtag in return for the opportunity to win a free service or discount. You could even offer a free gift card as a prize for engagement. More people will likely participate when there is an incentive and you may see some new followers in return.
Digital Advertising
With more people choosing to go online to buy and browse services, digital advertising is an effective way to showcase your business to the right customers, especially during the holidays.
Google Ads
Search ads is one of the most popular ways to advertise. This is where a laundry business will pay to have their ad displayed at the top of search engine results when a specific key word or phrase has been typed into Google. For instance, a customer may search ‘laundromat near me’ and your business will appear at the top of the list of results. Another way to promote your business is by paying for Display ads. These are more visual and will appear in websites or apps that you’ve chosen to target.
Paid Advertising
To get the most out of your marketing campaigns, you should consider running paid advertisements using social media on platforms such as Instagram or Facebook. Paid ads offer more in-depth targeting options such as making them appear for people who live in specific locations or are of a specific demographic. You can tailor the criteria to make sure you are advertising your laundry business for the right target audience.
The winter season is a great opportunity to showcase your services and boost your laundromat’s brand. By setting up some effective laundry service advertising strategies such as seasonal offers, social media content and digital ads, your business will stand out amongst others during this competitive time. As well as boosting your brand awareness, attracting new customers through advertising will also help increase revenue, leaving you more money that you can put towards the business, or plans for even more holiday promotion next year!
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