Why are laundromats and dry cleaners using branded apps for their business?

4th April 2023

There has been a significant increase in the number of people using apps over the recent years. In 2023, app downloads are estimated to reach 299 billion, worldwide. This growth is expected to continue with the increasing popularity of smartphones and the availability of high-speed internet access. You will find an app for pretty much everything, from ordering food to your doorstep to buying clothes from retail brands.

For businesses in the laundry and dry cleaning industry apps can be very beneficial, contributing towards an increase in orders, revenue, footfall and much more. CleanCloud, a top POS system built specifically for the laundromat and dry cleaning industry, offers customers the opportunity to create their own custom branded app fully integrated with their CleanCloud account. So why is an integrated app important for your laundromat or dry cleaner business? Read on to find out.

4 reasons why CleanCloud customers are using a custom branded app for their laundry business

1. Apps are convenient for customers

An app takes the hassle out of scheduling laundry orders. Customers can quickly download and access a laundromats app to schedule an order or request a pickup and delivery for their laundry. An order is picked up, processed and then delivered back to the customers home. No need to sit at a laptop or make a phone call, they have everything they need in the palm of their hand. Whatsmore, customers can also process the transaction directly in the app, saving time on processing transactions in a busy store. Laundry apps are convenient for everyone as this means the daily mission of sorting the household washing is no longer a problem.

2. A new platform to engage with your audience

Through an app, you can communicate and send messages to customers directly via free push notifications. Customers can also be notified of special offers, promotions and other store updates. Keeping customers engaged with your brand has many benefits including increased loyalty, satisfaction, reputation and revenue. When customers are engaged and satisfied, they are more likely to leave positive reviews and recommend the brand to others, which can help to improve the brand's reputation and attract new customers. On average, CleanCloud drives an extra 15% revenue towards customers who purchase a custom branded app encouraging more exposure for their laundry or dry cleaning businesses.

3. Offer loyalty and reward programs directly to the consumer

Customers who engage with a business are more likely to feel connected to the brand and become loyal customers. CleanCloud’s custom branded app provides an additional platform for laundry businesses to offer loyalty and rewards programs, which can incentivize customers to return and use their services again and again. A loyalty points scheme encourages customers to continue placing orders through the app with the additional benefit of redeeming points to get a discount. Loyal customers tend to make repeat purchases and can even become brand advocates, recommending the business to their friends and family.

4. Gain a competitive edge in the market

The laundry industry can be competitive and it's crucial that store owners continue to stay up to date with new technology and trends. By offering a store app, businesses can differentiate themselves from their competitors and create a unique selling proposition. It’s an additional method to spread the awareness of your business and attract new customers by making your services more convenient.

There you have it! Our top reasons as to why you should consider a custom branded app. CleanCloud customers on Grow+ packages receive their branded app fully integrated with their CleanCloud accounts, ensuring a simple and easy set up! Talk to one of our team to find out more about how a branded app can help boost your business.

If you are interested in CleanCloud, book a demo today

For more information, head over to our website: https://cleancloudapp.com/

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