As a business owner, standing out in the laundromat and dry cleaning industry isn’t just about offering a top quality service and attracting potential customers, it's also about staying connected with your current customers as well. Sending out a perfectly timed email to customers reminding them of special offers or to encourage an order will help keep your services top of mind, but sometimes finding the time to manage customer engagement as well as your business can be tricky. This is where automated email marketing comes in - more specifically, CleanCloud’s automated flows tool. First, let’s discuss why email in general is a great marketing tool for laundromat owners and dry cleaners.
The Role of Email Marketing
Running a business can only be a success if you have a steady flow of customers and a good marketing plan, and occasionally it’s good to offer incentives to encourage repeat business. Email marketing is an effective way to remind consumers of your services and help keep customers engaged. In fact, over 4.3 billion people worldwide use email, so it’s certainly a channel worth investing in.
Keep Customers Engaged
We all have busy lives, and it’s important to remember that once a customer has washed and dried their laundry with you, they probably won’t think about that job again until the following week or two. With automated emails, you can send out reminders. For example, set up a rule where once it’s been 5 days since a customer placed an order, drop an email into their inbox reminding them to get the next wash and dry scheduled in the calendar. If you’re offering a drop off service, you could also use email to let a customer know when their order is ready to collect. It’s a great way to keep your customer base informed while also encouraging them to check on their emails more often for your laundromat services.
Promote Special Offers & Discounts
Who doesn’t love an offer to get money off their laundry? Share special promo codes and discounts out directly to your audience via email marketing to spread the word. Offering incentives like promo codes is one of the most effective ways to keep customers coming back for more, and it’s also a smart way to encourage potential customers to place their first order if they haven’t done so already. Business owners using CleanCloud can also use our email template builder tool to design eye catching emails using AI image generation for their target market to help promote the wow factor behind a special offer. Targeting emails to a specific target audience will also help ensure that your audience are seeing offers that matter to them, such as those who use your pickup and delivery service.
Build Loyalty With Customers
Customer loyalty is all about making sure your customers feel important and that you are grateful for them choosing your business over others. It’s reported that 64% of small businesses find that email marketing is an effective way to engage with their audience, so using email to build loyalty truly is a no brainer. Using email to send out birthday discounts or a special offer once they’ve reached a milestone shows that you’ve put the time in to acknowledge their custom. It’ll also encourage loyal customers to continue stopping by your business to clean their laundry or have their clothes dry cleaned. Once a customer has become a regular for your business, they may even leave positive reviews and recommend your services to others, helping to grow your overall customer base.
CleanCloud’s ‘Automated Flows’ Feature
Our automated flows feature is the next step up for efficient laundromat marketing, but what makes this such a powerful tool? Here’s how:
Custom Journeys
Not all laundromat customers use a service in the same way which is why we’ve built in an if/else process. This allows you to create specific emails based on customer actions. For instance, let’s say you’d like to reach out to first-time customers and encourage them to place their first order. With automated flows, you can create a trigger where an email sends out automatically to anyone who has signed up to your laundromat business online. If it’s been a few days and they have yet to place an order, a second email will automatically send offering a 20% off promotion. If a customer has placed an order, you can instead send a thank you email with a different discount. It’s super easy and requires minimal input on your end. The only task for you is to build the campaign, set it live and let automated flows do the rest!
Saves Time
One of the core benefits is the fact that this is all done through automation so it saves you a lot of time. Our most savvy customers sent in excess of 1,300 marketing campaigns last year, and considering each of those can take around 10 minutes to set up, the time spent on these can quickly add up. With automated flows, you could save up to 4 hours every week on campaign creation, now that is time saving! With the ability to create emails depending on customer actions, conditions and specific triggers, you can keep up consistent communication with your customers, all while running your laundry business at the same time - a must have for your digital marketing strategy.
Track and Monitor
Having the flexibility to create campaigns is great for your business, but it’s important to make sure you can track the success and conversion rate of these emails so you know what marketing messages are working the most, helping you to create measurable goals for your marketing efforts. With CleanCloud, you can track customer journeys and see how many people are in each flow, monitor trigger points and also take a look at the competition rates for each campaign. These figures will help you work out whether or not a certain campaign needs to be edited and maybe just stopped all together.
With CleanCloud’s automated flows, you really can set it and forget it. It’s designed to help you stay in touch with customers without having to put time aside to manually create and send individual emails on a regular basis. Automated flows lets you set up email marketing campaigns which automatically send depending on a customer's action - head to our youtube video for a detailed explanation.
To learn more about CleanCloud and how it can work for your business, check out our website.