There are a number of ways that you can improve your store's environment to keep your customers coming back. From a customers perspective, coming to a friendly fun environment rather than a boring old laundromat will make them want to come more. But more importantly, it will make them want to bring friends and family along with them. The following few examples are just a few ways in which you can improve the environment in your laundromat or dry cleaners.
Providing some sort of entertainment for customers can be a good way to keep them entertained and incentivise them to continue to do business with you. The following are a few basics and novel ideas to improve the environment in your laundromat or dry cleaners.
1. Keeping it Clean
It goes without saying that providing a clean environment in your store is essential to providing a good customer experience. No customer wants to go to a dirty outdated laundromat or cleaners to get their items cleaned. Not only does it not make sense with what they are doing, but it can also put people off from ever coming back.
2. Customer Friendly
Having customer friendly staff and systems is a great way to provide a good customer experience. Beyond managing your staff to be friendly and efficient to customers, it is important that you have a proper system in place. This will ensure that you can quickly and effectively manage your business, this will be especially helpful when you are busy. Having a proper workflow all stems from having an efficient backend system, from your POS all the way to customer management and reporting.
With CleanCloud you are able to efficiently manage your entire back end system. This helps to create a fast and effective customer experience that would incentivise them to come back. For more information on this, have a go on CleanCloud’s free trial (linked below).
3. Offer Some Entertainment
Offering some entertainment can be a novel and a great way to pull in customers. Going beyond the usual old magazines and old TV systems, there are a number of ways in which you can innovate in your laundromat or dry cleaners to increase customer retention.
An example of this is by providing some games for your customers to use for free. These can vary significantly, from table football to video games. These games are good ways to pull in families with higher volumes of cleaning requirements also. An example of a laundromat who has innovated well in this area is SPIN Laundry Lounge in Portland. Here they provide arcade machines and a projector playing all Blazers and Timbers Games for their customers. These features have not only increased customer retention rates but have boosted their profile in their area. Overall, marketing themselves all over Portland for free. This is just one example of how entertainment can improve your cleaners.
You can significantly increase customer retention by including some simple amenities for your customers that they enjoy and can incentivise them to come back. The following are some examples of amenities real laundromats/cleaners provide and some ideas that you could potentially implement.
1. Provide Refreshments
Having drinks machines for refreshments is something that can make a simple upgrade to your cleaners. For a minimal expense, providing refreshments can boost customer happiness and could push them to favour you over competitors. Even better is providing them with a good quality drinks machine for free, places such as car dealerships use similar strategies to help attract customers.
2. Adding an Additional Business or Service
Another idea is adding an additional business area to your laundromat or cleaner. Some users of CleanCloud have cafes, bars etc. attached to them as an additional business. By providing an additional service you increase convenience for people to use your business and others. Furthermore, you can increase your revenue streams by providing additional services, allowing you to generate more income.
There are a number of businesses that you could attach to help in this. However, you should consider not only the cost of setting it up but the minimum revenue that business would need to make as well to make the service viable for you. This is an example of how adding another business as an amenity can boost your customer retention and improve your laundromat or a dry cleaner.
Overall, there are many things that you could do to improve your Laundromat or Dry Cleaner. These improvements can increase customer retention and potentially help to grow your business. If you would like to know more, get in contact with us or start a free trial below.