The key to a successful laundromat? A well prepared marketing strategy

18th August 2023

The world of business is competitive and even laundromats need a little marketing magic to thrive. It’s easy to underestimate the power of marketing but in today’s digital age, having a well-thought-out marketing strategy is key to attracting new customers, staying ahead of the competition, and ensuring long-term success. Starting your very own marketing plan can feel like a little bit of a maze, but we’ve got your back. We've whipped up a free marketing strategy template that's ready and waiting for you to download. With this template, you'll be able to outline your company goals, take a close look at your strengths and weaknesses, and brainstorm those marketing techniques that'll make your business shine. Oh, and let's not forget to consider that budget – we'll help you make the most of it!

1. Standing Out In A Crowd

The laundromat industry is full with a diverse array of businesses, all offering their unique services to laundry-goers. When it comes to choosing where to do their laundry, potential customers are spoilt for choice. With so many options, how can you make your laundromat stand out from the rest? This is where a marketing plan comes into action. Identify your target audience and craft a compelling brand story that’ll showcase your laundromats unique value proposition. Promote this story across multiple channels to reach new customers such as social media, online advertising, print and more. End result? Increased brand awareness and new customers ready to use your service for their laundry.

2. Build Customer Loyalty

"A loyal customer is worth their weight in gold!" And boy, are they right! While getting new customers onboard is important, keeping those existing ones happy is just as vital. Think about the 80/20 rule, in most instances, 20% of your customers represent 80% of your sales, so we want to make sure that your current customers stick around! There’s a variety of ways that you can use to stay in touch with your customers through marketing and you can plan all the methods you want to use in your strategic plan. Send targeted emails keeping people informed with the latest updates, build a social media presence on platforms such as Instagram and TikTok and create an SEO rich website to rank high in search engines, helping you get discovered by more customers. A website is also a great way for customers to easily book a pickup and delivery through your store. Lastly, you may want to consider offering a loyalty points scheme so returning customers receive an incentive each time they use your service for their laundry.

3. Measuring and Adapting

Once you have implemented your well crafted marketing strategy, you can measure the success of your efforts to check that you are on the right track to achieving your company goals. Take a look at metrics such as costs, return on investment, footfall and customer feedback. With this information, you can determine what strategies are working and what needs improvement. Feeling like your social media engagement could do with a boost? Maybe it is time to switch up the content that you are posting. Still slightly off of your target for monthly customers? Let’s try out a new marketing campaign such as a time bound promotion to get new customers through the door. Reviewing your plan throughout the year can help you adapt your marketing tactics in order to improve results and allocate resources more efficiently.

4. Growing Your Bottom Line

Market conditions, customer preferences and industry trends can evolve quickly, and without an effective marketing strategy, it can be difficult to grow. By planning out your own marketing goals and techniques, you’ll be able to identify new customers and potentially new revenue streams such as starting your very own pickup and delivery service, which will ultimately grow your revenue and your business.

At CleanCloud, we have all the marketing tools you need to take your laundry business to the next level. Send free push notifications to reach out to your customers, send direct messages through SMS and email, offer discounts and promo codes to keep your customers excited, and even set up your very own loyalty points scheme to show some love to your loyal customers! Sign up to a 14-day free trial today and give CleanCloud a spin.

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